On 6 May this year in New York, Lucerne watch manufacturer Carl F. Bucherer celebrated its official entry into the American market. The company’s launch evening took place in Manhatten’s Gotham Hall and was attended by guests from the world of the economy and show business.
The company’s activities in North America are the responsibility of Carl F. Bucherer North America Inc, a joint venture formed for this purpose by Bucherer Montres SA and an American watchmaking partner. With its headquarters in Dayton (Ohio), the main task of this subsidiary is to set up a distribution network comprising around a hundred high-quality points of sale in the United States, Canada and the Caribbean. The corporate strategy will consist initially in becoming established on the Eastern seaboard and Texas only, then gradually on the West coast and in other States.
This venture into the American market marks an important stage in the development of Carl F. Bucherer, which has been building a global distribution network since 2001. After Russia in March, America is the second market to be opened this year. This expansion began with the top-priority markets of Switzerland and the Middle East. The company’s distribution in China and Taiwan, as well as in Germany and Austria, is assured by distribution branches located in Hong Kong and Munich respectively. In Thailand and the Middle East, the firm works with reputed local partners. Since 2003, Bucherer Montres SA has been an independent company within the Bucherer group. It employs more than 50 people worldwide.
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